SEO press releases have become an imperative aspect for the businesses nowadays. With optimized keywords and hyperlinks, these press releases hold the vital responsibility of increasing traffic for the websites. These highly impacting SEO press releases also improve the ranks on a search engine and ensure great coverage on social media platform.
Press release carries vital responsibility to bring the website and the brand right in front of the audiences. The messages carried in the content of press releases reflect the brand’s performances. The press release enhances the presence of the brand in social media platform.
Press Release and Its Effectiveness for Your Website
An effective press release includes the company news and alerts with new contents. All of these help in proving better value for your social media strategy.You indeed need to develop SEO friendly press release for your business but before creating a press release you need to query about few requirements that are vital for developing a valuable press release for your website.
Ask these questions to yourself before Developing an SEO Press Release:
- Is the press release configured with your company’s current SEO requirements?
- What are the top keywords that can be applicable to the press release?
- Could any other keywords appropriately be useful for the press release?
- With the press release, are there any web pages that can be linked up with it to draw traffic?
- Can the press release be enhanced with rich media content like images, videos or any other contents?
13 Steps to Write an SEO Friendly Press Release
Below specified are few helpful tips that can help you in writing effective and SEO friendly press release.
Find the best keywords to be used in the press release as per the news being established.
Using online keyword tools can be quite helpful for you as it would determine the correct terms.
It is advised to use the most popular keyword in the headline as it would give the content more weight.
Use 2-3 relevant keywords at least 3 times in the press release.
Avoid over hyperlink of the words as this can be the reason to develop irrelevant results. Even it may be considered as spam by the search engine.
Anchor text the hyperlinks in your press release. This word must be ensured to link back to the appropriate page on the website.
You must ensure that the page you have linked back is optimized with the picked keyword.
The anchor text must be placed in the first two paragraphs; this will be picked easily by the search engine that would result in increasing web traffic.
It is advised to keep the press release short and to the point.
An SEO friendly press release must be between 300-500 word counts.
Use balanced keywords and avoid too many keywords in the press release.
You can add rich media content in the press release that would attract the search engine to pick the content easily.
In the press release, include at least one link to your website.